Tobutorino Baisenjo Gift Package

Tobutorino Baisenjo Gift Package

Client: Tobutorino Baisenjo
Design Company: MON Inc.
Art Direction: Mitsutaka Nakao
Direction: Hitoshi Kumagai
Design: Wakana Toge
Country: Japan

A branding project for a newly established coffee roastery in Asuka Village, Nara.

With freshness as its foremost commitment, the packaging was designed with simplicity and efficiency in mind, eliminating any sense of unnecessary time or excess.

The sacred atmosphere of Asuka—a land where the history of Japan’s Asuka period still lives on—was expressed through a balanced combination of strength and clarity.