Mag-on (Mag-on Powder)

Mag-on (Mag-on Powder)

Client: CERROTORRE Inc.
Design Company: TYPEFACE
Creative Direction: TAMIHITO WATANABE
Art Direction: MAMI KOBAYASHI, TADASHI NINOMIYA
Design: MARIKO SHIMIZU
Country: Japan

Mag-on brings functional benefits of magnesium for athletes to light. For easier and better consumption with satisfaction, Mag-on separates itself from most supplemental products which tastes dry and flavorless.

The design concept of Mag-on is: use it and you will become a star. Using the letter M of Mag-on, the logo is created in such a way that the empty space resembles a star. We nicknamed our logo “M Star” as we believe every sports player is a star. And because our product is about increasing endurance, we used turquoise blue to give it a sport image and for it to fit in seamlessly with any physical situation. The packaging design was a collaboration with the client’ creative director; we selected the English inspirational quotes to give the extra boost and motivation.