shizuku series

shizuku series

Client: TSG Co., Ltd.
Design Company: LEVEL ZERO Co.,ltd., MAN-NAKA co., ltd.
Produce: Junya Kimura(LEVEL ZERO Co.,ltd.), Yutaka Nishikimi(LEVEL ZERO Co.,ltd.)
Direction / Copy Writing: Toshiyuki Hiraiwa(LEVEL ZERO Co.,ltd.)
Art Direction: Toshiyuki Hiraiwa(LEVEL ZERO Co.,ltd.), Naoto Kitaguchi(MAN-NAKA co., ltd.)
Design: Miho Fujimura(MAN-NAKA co., ltd.)
Country: Japan

Brand Concept
In developing the company vision and launching a new paint brand, we came to believe that good paint is not defined solely by high quality and a high price. Paint that offers the right level of quality for its purpose at a price suited to everyday life can also be considered good paint.

Based on this belief, we established our corporate vision as “The Most Appropriate Paint Manufacturer” and launched the Drop Series, a range of renovation paints designed to meet the diverse needs of users.

Design Concept
The Drop Series includes a variety of paints, each with its own distinctive characteristics, such as paints with high resistance to sunlight and environmentally friendly water-based paints.

To express these individual characteristics, we created a unique character for each product. The design aims to make the products approachable and memorable for users, while creating a strong visual impact that is difficult to forget at first glance.