Outstanding in Functionality | Beverage
"Beer is often named and designed after their features such as its flavour and manufacturing method; however, this product is different from the usual, and was made as an entry point into craft beers, developed with the concept "Beer that you can casually choose from depending on your mood on the day". By putting emphasis on emotional design, the design of the can urges you to choose intuitively.
"SORAMOYO WEIZEN" — to lightly drink on a day with soft clouds floating by.
"SORAMOYO PILSNER" — to refreshingly gulp down on brightly lit sunny days.
"SORAMOYO DUNKEL" — to enjoy the mellow flavour on a night with a quiet moon in the sky.
Three types of beers that are tailored to the different weathers of the sky; a lineup that can be chosen to how you are feeling on the day."
Full line up:
Client: Sapporo Breweries Ltd.
Design Company: Dentsu Inc.
Account Manager: Takaaki Mori
Creative Director: Yo Akagi
Art Director / Designer: Noe Wakata
Planner: Yuriko Takaishi / Nanako Irie