THREE THIRDS
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Outstanding in Creativity | BEAUTY & COSMETICS

“3/3 THREE THIRDS is a sophisticated beauty and cosmetic brand that focuses on the simplicity of the product: its substance and ingredients. There are many incredible brands you can find, without much difficultly, especially for women. However for men? It is not as easy - you often find products for men shoved and tucked away in the corners of the stores.

First, we aimed to design a minimal packaging to emphasise its presence at the storefront. Second, we created a unique bottle that divides into three parts: cleansing in black, lotion in transparent, and anti-ageing lotion in white. These bottles are suitable for any man’s lifestyle and adds modern textures to the man’s bathroom.”

Client: THREE THIRDS
Design Company: STUDIOBIUM
Design: Yoshifumi Yokoyama
Country: Japan

Find out more on: studiobium.