Umeshu / Plum wine

Umeshu / Plum wine

Outstanding in Appearance | Beverage

"Design for plum infused Japanese sake. To convey the product concept, we directly used the plums in the design for family crests. This is not to cut corners, but for our sense of respect for the highly sophisticated Japanese traditional culture. This may be similar to the approach to Japanese cuisine, where ingredients are not touched to the upmost degree to bring out the best of the material."

Client: Kamonishiki Brewery
Design Company: Suisei.    
Art Director / Designer: Kentaro Higuchi
Country: Japan

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