Outstanding in Creativity | OTHERS
““Fukin” means “kitchen towel” and “Sashiko” which literary translates to “little stabs or pierces,” is a form of decorative reinforcement stitching from Japan. Traditionally used to reinforce points of wear or to repair worn places or tears with patches, this technique is often the first thing young girls learn to master.
When such stitching or embroidery covers the whole cloth, it’s called “Hana Fukin”. In Tohoku region, it is a custom to give this as a wedding gift, from mother to daughter. A completed Hana Fukin has a very elegant, intricate and gorgeous appeal. Hence, we named our product “Miyabi Fukin” which translates to “brilliant/ flowery kitchen towel”.
The packaging is designed so it can be used to store your work-in-progress, keep your embroidery kit or give as a gift. We are based in a small seaside town in Iwate Prefecture. The package design conveys the beautiful waves and shells from our town.”
Client: Otsuchi Sashiko
Design Company: Keiko Akatsuka & Associates
Creative Direction: Yoko Sasagawa
Design: Keiko Akatsuka
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